The eNotes Blog Hey, You ForgotOh, Nevermind Top Ten Books Most Often Left in HotelRooms

Hello, You ForgotOh, Nevermind Top Ten Books Most Often Left in HotelRooms The most well-known things deserted in lodgings are chargers, cozy things, and books. Â Every year, Travelodge discharges a rundown of those sad tomes, and here is this years top ten, and for your snarky delight, remarks from Amazon perusers. Beating the rundown, to the astonishment of actually nobody who has ever observed the web, we have the third in the mysteriously top of the line Fifty Shades arrangement. Â (So numerous unanswered inquiries from the initial two, I know. ). 1. Â Fifty Shades of Freedâ by E.L. Jamesâ Audit: Â Be under no dreams Dear Readers, this book is horribly composed. It makes Twilight look like Anna Karenina and that is stating a great deal since it began as Twilight fan-fiction (on the off chance that that isnt enough to put you off, at that point you can't be spared, good karma to you). Ive read stories by fifth Graders with more character advancement and account drive than this. 2. Â Bared to Youâ by Sylvia Dayâ Survey: Â Bare to You is as near Fifty Shades of Gray as a book can get and not be called Fifty Shades of Gray. 3. Â The Marriage Bargainâ by Jennifer Probst Audit: Â Poorly composed exchange sex scenery* make this book exceptionally exhausting. (*Sex view? What is that, precisely?) 4. Â Gone Girlâ by Gillian Flynn Audit: Â In the writers affirmations she composes that she stalled out when the book was 82% finished, and her editorial manager needed to assist her with completing it. She ought to have recently halted at 82%. I wish there was an approach to request my cash back in the wake of feeling completely controlled and ripped off. 5. Â The Casual Vacancyâ by J.K. Rowling Survey: Â Â I imagined that an author of her tremendous ability would presumably have the option to pull off a non-Potter grown-up novel effortlessly. Â I was so off-base. Dear God, was I wrong.â 6, Â Fifty Shades of Greyâ by E.L. James (Remain in enough lodgings, you could get the entire set complimentary! Why you would need them, be that as it may.) Survey: Â The repetitionand the repetitionand the redundancy. Im persuaded the creator has a PC large scale that she hits to embed one of her constrained collection of outward appearances at whatever point she needs one. As per my Kindle search work, characters feign exacerbation multiple times, Ana nibbles her lip multiple times, Christians lips characteristic up multiple times, Christian cocks his head to the other side multiple times, characters press together their lips multiple times, and characters cause a stir an astounding multiple times. Add to that 80 references to Anas human psyche (which likewise feigns exacerbation and tightens its lips, coincidentally), 58 references to Anas internal goddess, and 92 reiterations of Ana saying some type of gracious poop (which, contingent upon the seriousness of the conditions, can be heightened to heavenly poo, twofold poo, or a definitive triple poo). Also, this is just section one of a set of three On the off chance that I composed that way, Id utilize a nom de plume. 7. Â Reflected in Youâ by Sylvia Day (Where have we seen this name previously? Goodness, yes at the #2 Spot. Â Apparently A Crossfire Novel is the place words go to kick the bucket.) Audit: Â Whats better than a multimillionaire whose over the top following outskirts on the crazy One who sidelines as a killer! That is correct women!! Nothing says sentiment like a man who not just attempts to kill you in his rest, however will sacrificially kill others with all due respect 8. Â My Timeâ by Bradley Wiggins (On the off chance that you dont picture this when I state Mr. Wiggins. Get off my grass) Anyway, obviously Mr. Wiggins fans arent much for gathering words either. Â Although this book was relinquished so oftentimes as the others, it has a sum of five audit on Amazon. ANNND balancing the best ten? Indeed, what a complete shock, Ms. James and Ms. Day.. Once more! 9. Â Entwined with Youâ by Sylvia Dayâ 10. Â Fifty Shades of Darkerâ by E.L. James

The Grapes Of Wrath Essays (624 words) - Dust Bowl, U.S. Route 66

The Grapes of Wrath In the event that you consider Ma Joad solid, at that point think about Pa limestone... The Grapes of Wrath by John Steinbeck, shows an entire family and their battles. The grapes of Wrath is designed according to a scriptural reference to the Israelites, god?s picked individuals. They additionally left their property, Egypt, and meandered into the desert for some years,searching futile for a guaranteed land, the place where there is milk and nectar. A great deal like the Israelites, numerous ranchers in the nation started moving to California. The Joads I accept had no real option except to leave the residue bowl to look for some kind of employment. They additionally needed to cross the desert and lost the life of Grandma Joad simultaneously. During the downturn the Joads? ranch was abandoned. Them and surrounding them were driven from their property. The downturn made all be incredibly poor. In the event that this hadn?t been the situation the transients would have all made it toward the west coast much simpler. The nation set itself up during the downturn in a manner that caused just an endless loop. The nation was stuck and held itself there. Steinbeck was attempting to catch a normal melancholy cleared family. In this hunt he made the Joads. Banks started to dispossess ranches and individuals got destitute. The misfortunes of all that they possessed made individuals must choose between limited options. The main route was to leave. They were driven from their property. A troublesome battle lied ahead for the individuals. They left with all that they possessed. There was pretty much nothing, they tied it onto, as a rule to a decrepit old get truck. With Steinbeck attempting to show the genuine issues intermitanly presented all the political perspectives and viewpoints of the downturn. He would, in odd sections, show the viewpoints that lay for everybody, not simply the Joads. Stein beck frequently indicated the bias and disdain for the vagrants. Some place around the center of the book an ?okie? family stops at a side of the road 66 truck stop. They are wanting to get some bread with the simple cash they have apportioned. The server is extremely harsh and attempts to dispose of the man. She turns down his requirements for an a large portion of a portion of bread. her supervisor turns and condemns her. The man is sold a modest quantity of bread for his cash. The man goes to see his sons looking at the treats case. It eats at his stomach to realize th at he can?t stand to purchase his young men candy. The man meekly inquires as to whether t! he candy is penny candy. The server answers no. The man hurts. The server turns and expresses that it?s two for a penny. Grinning as they head not far off the server likes herself as the confections were a nickel a piece. The downturn and all the vagrant brought a great deal of hate and outrage. Be that as it may, in a couple of cases it additionally made individuals draw up a kinder side of the server Mae, was appeared by Steinbeck. Likely the greatest demonstration of graciousness Steinbeck shows is toward the finish of the novel. The greatest images found without anyone else lead to the misfortune. Rose of Sharon Joad loses her infant before she conveys. A short time later, as knew about comes extraordinary flooding. This is the place Steinbeck shows the coming liberality. Rose of Sharon bosom takes care of a destitute more unusual, sparing a real existence. The impact on individuals due to the downturn is appeared by Steinbeck. He gives the grace and the harshness that went to our nation. The impact originates from death and destitution simply equivalent to whenever period however the reason was a lot more grounded the downturn.

Ethical Analysis - Essay ( 25%) Survey And Analysis Of The IT

Ethical Analysis - Essay ( 25%) Survey And Analysis Of The IT Ethical Analysis - Essay ( 25%) Survey And Analysis Of The IT Employment Market - Report (15%) â€" Essay Example > Part AIntroductionIn today’s world, computers play a vital role in everyday life. It is used in many industries which include medicine, telecommunication systems, entertainment and many other areas. Other people who are concerned with the development of the applications used by computers make beneficial contributions to these areas (Forester, Morrison, 2004). To make sure that these professionals make contributions which are of great benefit to the society, they must contribute to a responsibility to deliver what is beneficial to the society and not things which will bring harm to the people who will be using the applications they have developed. They have the responsibility to make sure the IT profession is respected by all the other disciplines. They have the responsibility of promoting an ethical approach in their practice of their professions. The topic of ethical issues cuts across all the progressions that are taught. Every professional must be taught on how to address th is serious issue of ethics. Though every field has their own way of dealing with technical fields, there is a growing concern for the IT professions which, though it has no clear code of conduct set, is fast gaining popularity and is a bother for many companies (Stamatellos, 2007). Given the fact that IT professionals have access to vital data in the databases they keep, and also by the virtue of the work they do, there is need to address these issues of ethics in the field of IT. Their power to access the company system can bring drastic and undesirable results if not well tamed. There should be a code of conduct for these professionals so that whatever they do is tenable and should be in the good of the company. The sad thing is that there are no standardized policies that have been developed. There are many organizations which are coming up and are concerned with the developments of computer ethics which should be adhered to by the IT professionals. One other blow to these effo rts is the fact that there is no requirement for one to join these organizations; this could make all the effort to be futile (Morrison, Forester, 2000). Many ethical issues that entail the IT professionals today concerns more ion the privacy and some of the examples include the fact that, like Joe in the example, someone has the right to do something but instead uses that right to access and do tasks he is not entitled to (Barger, 2008). This example is a difficult one because there are many issues that come up in this scenario: should the IT staff be shown how to do some tasks? The case of Joe, is it right for him to get access to the system that is used to assign rights and add the time limits for users and students? It could also be argues that it is right for Joe to be taught and use this system because he will act as a backup when the manager concerned is not present. He will be tasked with this role as someone who will be assigning the rights. Another case is that of the r ight to access the managers’ mails. Is it right for an IT support to read the managers’ mails? This is also an ethical issue of concern that should be looked into. There should be ethics that concern the accessibility of private issues like those of accessing the private information like e-mail messages, photos that have been downloaded, and what is more, the company information that are meant to be read by the managers has been disposed because there is a thin line that separates the IT support staff and the managers.

How To Make A Persuasive Speech On Abortion

How To Make A Persuasive Speech On Abortion? Abortion is one of the most controversial and debatable issue. You’ve received the opportunity to persuade the listeners against abortion and to point at the harmful, often even tragic, consequences of this surgery. So, take advantage of this chance and show that pregnancy is one of the most wonderful phenomena, which creates a new life. In order to write the most persuasive speech, you need to do in-depth research and analysis of all the aspects of abortion. This will help you develop your own opinion concerning the topic and pick up as many appropriate statements as possible to back up your speech from all sides. The next arguments and facts will definitely fill your speech with strong evidence that would prove your point of view. The abortion is a matter of life and death, because the fetus is a living organism. According to statistics, there are about 126 thousand abortions per day and almost 46 million per year throughout the world. Just imagine how many individual humans have been murdered even before they found out what life was. The abortion is one of the most dangerous surgeries that has such physical after effects as nausea, abdominal cramps, vomiting, cramping, diarrhea, etc. Also it’s a high risk of hemorrhaging and different infections that can cause damage to the internal organs or even death in extreme cases. Abortion can cause further inability to conceive. A woman will never have children of her own and feel sorry for this all her life. Psychological effects of abortion are no less serious, and they can include deep depression, regret, self condemnation and anguish. Surely, you will be finding more and more negative factors in the course of your research. Choose the most appropriate ones, that would help you deliver your speech with a clear look at the problem.

Theme Of Alienation From Society In Jane Eyre - 1146 Words

The novel in which Jane Eyre stars in can be seen criticizing many aspects of those times such as the role and nature of women, child negligence and social hardships for those in a lesser class. Jane Eyre’s alienation from society allows for a greater reveal of the story’s culture, values, and assumptions. It’s presented through the use of gender, class and character conflicts throughout the story. On multiple occasions, Jane is judged for the presented factors reflecting the type of society Jane lives in and what the times were like at that time. Gender roles often times influenced the behaviors and characteristics of others in the story indicating the type of culture that surrounded those 19th century times. However, Jane often found†¦show more content†¦If they were all men, there wouldnt be such a strict enforcement and judgment. The class of Jane also reflects how people who are considered lower are treated worse than the rich. Those who tend to be rich see themselves as much better and deserving of greater things. A character in the story named John Reed would always treat the protagonist, Jane Eyre, like she was garbage because of the fact that she was orphaned and had no wealth to her name. â€Å"You have no business to take our books; you are a dependant, mama says; you have no money; your father left you none; you ought to beg, and not to live here with gentlemens children like us†. John had a part in his family’s wealth and saw himself as above attempting to assure everyone knew how important he was. Meanwhile, Jane being of lower class is much more humble and appreciative of the good things in life. Learning to live happily and patiently as a humble citizen making sure to never be snobby like her relatives. Jane makes sure to see the beauty inside of people rather than superficial, beaut iful appearances. â€Å"The refreshing meal, the brilliant fire, the presence and kindness of her beloved instructress, or, perhaps, more than all these, something in her own unique mind, had roused her powers within her. They woke, they kindled: first, they glowed in the bright tint of her cheek, which till this hour I had never seen but pale and bloodless; then theyShow MoreRelatedFeminism in Jane Eyre1317 Words   |  6 PagesFeminism in Jane Eyre After reading Jane Eyre, I think Jane Eyre is a great woman. Jane is disadvantaged in many ways as she has no wealth, family, social position or beauty. Jane does have intelligence though, and her disposition is such to make Rochester fall in love with her. Through a serious of troublesome situations between Jane Eyre and Mr. Rochester, the author set up a great female image before us: insisting on maintaining an independent personality, pursuing individual freedom, advocatingRead MoreThe Presentation of Isolation in Jane Eyre and the Wide Sargasso Sea1546 Words   |  7 PagesIsolation in Jane Eyre and the Wide Sargasso Sea. The theme of isolation is explored in Bronte’s novel; Jane Eyre. This theme is also developed in The Wide Sargasso Sea, by Jean Rhys. Both pieces present different types of isolation, such as isolation due to location and the isolation of a character due to their social status, such as Jane’s status as a governess. The various ways in which isolation is present in each of the texts show how inescapable and unavoidable isolation is for the charactersRead More Identity of Women in Shelleys Frankenstein, Brontes Jane Eyre, and Eliots The Mill on the Floss1471 Words   |  6 PagesIdentity of Women in Shelleys Frankenstein, Brontes Jane Eyre, and Eliots The Mill on the Floss George Eliot is quoted as stating: A womans hopes are woven of sunbeams; a shadow annihilates them (Miner 473). To extend this notion, Jean Giraudoux in Tiger at the Gates, states I have been a woman for fifty years, and Ive never been able to discover precisely what it is I am (474). These two statements are related to each other because they express, in large part, the dilemma facing MaryRead MoreEssay about Charlotte Brontes Jane Eyre an3613 Words   |  15 PagesHow and why are selected canonical texts re-written by female authors? Answer with close reference to Charlotte Bronte#8217;s Jane Eyre and Jean Rhys#8217;s Wide Sargasso Sea. The Sargasso Sea is a relatively still sea, lying within the south-west zone of the North Atlantic Ocean, at the centre of a swirl of warm ocean currents. Metaphorically, for Jean Rhys, it represented an area of calm, within the wide division between England and the West Indies. Within such an area, a sense of stabilityRead MoreJane Eyer and Charlotte Bronte880 Words   |  4 Pagesvalues that guide those actions. Jane Eyers life was defined by exile. Her childhood was filled with unjust punishment, her school days were melancholy, and, even as an adult, her life continued to be secluded from modern society. Tribulations such as these come with the soul purpose of molding one’s spiritual life. Jane relied on her faith alone for support, and survived triumphantly. This small hope was the enrichment of her alienation. Through Jane Eyre, Charlotte Bronte uses this character’sRead MoreEssay Prompts4057 Words   |  17 Pageswhich you analyze a central question the work raises and the extent to which it offers any answers. Explain how the author’s treatment of this question affects your understanding of the work as a whole. Avoid mere plot summary. You may select a work from the list below or another novel or play of comparable literary merit. Alias Grace Middlemarch All the King’s Men Moby-Dick Candide Obasan Death of a Salesman Oedipus Rex Doctor Faustus Orlando Don Quixote Read MoreStatement of Purpose23848 Words   |  96 PagesOhio Wesleyan Writing Center Founded University Promoting1955 as a hallmark of liberal arts education writing Writing Guidelines Statements of Purpose From the OWU Writing Center in the Sagan Academic Resource Center The OWU Writing Center Corns 316 ââ€" ª (740-368-3925) ââ€" ª http://writing.owu.edu ââ€" ª open Monday-Friday, 9:00 a.m. to 5:00 p.m. Ohio Wesleyan University Writing Center  © 2011 Writing Guidelines for Statements of Purpose Contents Writing Your Statement of Purpose ..........

Am I a Serial Killer Free Essays

Am I a Serial Killer? Have you ever taken a step back and asked yourself, â€Å"How can someone Just BE a continuous murderer? † Brain damage, environment, and genetic codes are all factors that determine whether an individual may become a serial killer. If you have ever questioned the ability to become an indecisive human being, this may be your route to information. When studying the human brain, Jim Fallon found that the activity and functions of the â€Å"serial killer† brain is extremely different than the â€Å"normal†. We will write a custom essay sample on Am I a Serial Killer or any similar topic only for you Order Now Looking at divots nd lines through out the brain, he noticed that these meant that there were issues- brain damage. Brain damage occurs when the brain doesn’t completely develop in utero. Then once the child is born and begins to learn, the brain attempts to fix itself, causing damage when not succeeding. Among the studies of the variables, environmental issues have also caused the brain to dysfunction. Things like war, stepping over government guidelines, and over ruling society, all can cause insane amounts of depression, which can also lead to murder or suicide. Seeing that this occurs frequently through out the world, suicide and murders could possibly be a factor of this variable. Inside your genetic code you will find twenty-three pairs of chromosomes. Among these twenty-three oddly placed characters, there is one gene that gets passed down through your mother. This gene causes you to become immune to serotonin. Well, what really causes this immune-ness is when, in utero, the fetus is basically surrounded by serotonin, a chemical induced by the brain to calm you down when angry or upset. Considering that this would cause the child’s brain to become mmune to the chemical, the brain will no longer obtain the calming information being sent out by the serotonin chemical. Thus, once angered, the brain does not stop raging on about the situation. On the contrary, people might think that these statements are false. But- considering that the research has already been done the statements are true. So, are you a serial killer? Check your brain, environment, and DNA. You might find that you are a carrier. But Just incase you are, Just because you have a reason to go crazy, doesn’t mean you should. By lovebree95 How to cite Am I a Serial Killer, Papers

Transactional Analysis Essay Example

Transactional Analysis Paper TRANSACTIONAL ANALYSIS: A REVIEW OF THEORY Running Head: TRANSACTIONAL ANALYSIS: A REVIEW OF THEORY Transactional Analysis: A Review of Theory Robin K. Walters-Powell Wayne State University SW 9220 Spring, 2010 Abstract Eric Berne, M. D. during the 1940’s as an alternative to psychoanalysis, created Transactional Analysis theory. Although influenced by the likes of Freud, Kahn, Federn, and Erikson, it was a transition to the optimistic side of human nature. It lends itself to the values of social work as it focuses on both the empowerment and value of human beings. This theory is evaluated through exploration of its historical origins, evolutionary development, key concepts, assumptions, usefulness and major contributions to the profession of social work. Ethical issues are discussed as well as the strengths and weaknesses of this approach. Historical origins and evolutionary development Born during the psychoanalytic movement, Transactional Analysis was the brain child of Eric Berne, M. D. He began constructing this theory in the early 1940s during his training as a Freudian psychoanalyst and psychiatrist (Corey, 2008). At that time there were many others also contributing to the field of psychoanalysis, including: Dr. Eugene Kahn, Dr. Paul Federn, Erick Erikson, and Sigmund Freud (as previously mentioned), all of which had a direct influence on Eric Berne (Turner, 1986). Transactional Analysis Theory evolved due to Berne’s dissatisfaction with the success of traditional psychoanalytical therapy, this included the slowness of psychoanalysis in helping people to solve their problems. Berne’s objections also included the fact that it was a time consuming method, very complex, and it was often poorly communicated to clients (Corey, 2008). During the 1940’s time period, social work was searching for a new focus on treating clients. The search turned inward and from this, psychodynamic theorists began to look for explanations that could assist in describing the conflict between internal and external forces. Freud had been the leading influence in this area, and from his work and experience, other theorists took liberty in creating their own way of looking at clients. We will write a custom essay sample on Transactional Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Transactional Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Transactional Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer His idea about human personality being multi-faceted was particularly influential on Berne. This idea that regardless of what the particular areas of personality are labeled, each person â€Å"possesses factions that frequently collide with each other. It is these collisions and interactions between these personality factions that manifest themselves as an individual’s thoughts, feelings, and behaviors. † (The International Transactional Analysis Association, 1999). Through Freudian theory, these would be understood as the id, ego, and superego. Dr. Berne felt that Freud’s proposed structures were more â€Å"concepts and not phenomenological realities:†(Berne D. E. , 2001). Although influenced by Freud, his approach took on a different method altogether. Freud believed that the three aspects of personality (Id, Ego, and Superego) needed to be well balanced in order to achieve a good state of mental health. Berne created a theory that considered a different approach, one that was based on the original idea of Freud that personalities are multi-faceted(Berne D. E. , 2001). Berne took the alternative approach to therapy and instead of asking the client about it directly, it seemed that a problem was easier understood by observing the communication (verbal and nonverbal) in a transaction. Therefore, instead of interviewing the client directly, he took a different route and would observe the client in the group setting, noting all of the transactions that occurred between both the patient and the individuals involved in therapy. Also attractive to Berne was Federn’s work on analysis, structure, and the multiple aspects of the ego that resulted in human transactions (Turner, 1986). This also represents the split from the Freudian mainstream between the psychodynamic theorists and the ego psychologists. Probably most notable is Erik Erikson, whose life-span theory focused more on the ego as a separate structure, rather than a derivative of the id. Dr. Berne studied under Erik Erickson for two years prior to striking out on his own. Erickson’s view on the importance of developmental life stages was the springboard for Transactional Analysis, as demonstrated by the key concepts of this theory. Berne believed that the personality was structured into three different ego states: Parent, Adult, and Child. He moved from believing these were mere â€Å"theoretical concepts† to the idea that these were directly observable in his patients. Instead of making assumptions based on prior Freudian teaching, Berne would ask the question directly to the patient, asking which state was currently speaking(Prochaska, 2010). Biologically speaking, there is evidence that helped to also support the development of Transactional Analysis. Dr. Wilder Penfield, a neurosurgeon from McGill University in Montreal, Canada was experimenting with the effects of applying electrical currents to specific regions of the brain(Berne D. E. , 2001). From this he found that by stimulating certain areas, it brought forth meaningful memories, which helped to reveal a person’s past, accompanied with feelings and emotions that went with these forgotten memories. The direct influence on Berne as a result of these experiments was as follows: -the human brain acts in many ways like a camcorder, vividly recording events. While that event may not necessarily be able to be consciously retrieved by the owner, the event always exists in the brain. -both the event and the feelings experienced during that event are stored in the brain. The event and the feelings are locked together, and neither one can be recalled without the other. -when an individual replays his or her experiences, he or she can replay them in such a vivid form that the individual experiences again the same emotions he or she felt during the actual experience (Berne D. E. , 2001). Individuals are able to exist in two states simultaneously. Individuals replaying certain events are able to experience the emotions associated with those events, but they are able to objectively talk about the events (Berne D. E. , 2001). This would explain how a client could identify which â€Å"state† from where the discussion or feelings are coming from. Berne worked to assist the patient in identifying the emotions, feelings, and this became the point from which the progress in therapy could begin. It was in 1958 that Berne started the San Francisco Psychiatry Seminars, a small group of professionals that met to discuss their interest in social treatment. Turner, 1986). It was during these sessions that many different approaches to psychotherapy were discussed. The idea of these seminars took off and soon professionals interested in this type of discussion were traveling from everywhere to attend. His theory became a method of therapy, through which standards, training, and certification were developed. Key Concepts/Central Propos itions The framework of this approach is based on a transaction, which Berne considered the fundamental unit of social intercourse. He also used the terminology of â€Å"strokes†, which he defined as â€Å"units of social recognition† (Turner, 1986) He drew on the work of Rene Spitz, who looked at why infants suffered from failure to thrive. Spitz did studies on children in orphanages and the devastating effects of lack of touching and nurturing of the child. It was through these studies that Berne developed the concept of the importance of stroking, and how he felt it crucial for human survival. He expanded on this idea of the physical touch and attention to include that of verbal transactions as well. He defined a stroke as â€Å"the fundamental unit of social action† (Berne D. E. , 2001). Berne’s theory of Transactional Analysis explored this idea of stroking, based on the assumption that people spend their lives seeking strokes (Turner, 1986). These strokes can be negative, positive, conditional, and unconditional and can be given verbally, nonverbally, and physically. It is by knowing your own and your client’s â€Å"stroke economy†, it helps develop information on how you can problem-solve (Witkin, 1988) together (Turner, 1986). Berne also developed the idea of three ego states; this is in addition to the analysis of the interactions between individuals. He defined the ego state as â€Å"a consistent pattern of feeling and experience directly related to a corresponding consistent pattern of behavior (Berne D. E. , 2001). Berne noticed as he worked with his clients that they had different displays of behavior that constantly changed during his counseling sessions. He would notice that the individual had different â€Å"states of being†, which he began to refer to as the â€Å"adult, child, and parent†. Not at all imitating the id, ego, and superego; these concepts stood on their own as phenomenological realities. He was able to confirm these ego states with observable behaviors that could be measured, thus creating a justifiable place in the scientific community. Berne created unique definitions for the three ego states, Parent, Child, and Adult, all of which were the underlying fabric for his theory. He felt that child were widely influenced by their parents, thus the first few years of life were spent collecting and recording what as experienced and modeled to them. This includes the values, morals, and beliefs taught by the parents. When a patient was in this stage, they would react in a way that they feel their parents would react. Berne referred to this as a time â€Å"when children have no way of filtering the data, therefore these events are â€Å"imposed† on the child†(Berne D. E. , 2001). There are two aspects of this Parent ego state which need to be address ed, those being the Nurturing Parent (NP) and the Controlling Parent (CP), both of which have positive and negative aspects (Corey, 2008). The positive consists of nurturing the Child stage and moving from the parental influence to more of how the child actually perceives events. Exploration was done in the area of feelings and emotions that were experienced during this stage. The final ego state in this theory is Adult, this is the time when a child starts to experience some independence (thus, the start of the Adult in the small child). This is exhibited by gross motor activity within the child. Different than what the child observed (Parent) and felt (Child), the Adult provides the platform for evaluating and validating the Child and Parental data. A simplification of Transactional Analysis would be to describe the Parent as the taught concept, the Child as the felt concept, and the Adult as the learned concept(Berne D. E. , 2001). Yet another important concept in Transactional Analysis is what Berne considered Time Structuring(The International Transactional Analysis Association, 1999). Looking at how humans use their time can indicate whether or not they are socially healthy. With each distinction of time usage (withdrawal, ritual, pastimes, activities, games, and intimacy) there are both social advantages and disadvantages. It is through this analysis that one can be determined to be in â€Å"control† of their time spent. This theory encourages time spent for creative, spontaneous work and play, which is indicative of a healthy person. In his book, The Games People Play, Berne states that the â€Å"eternal problem of the human being is how to structure his waking hours† (pg. 5). Time-structuring is also known as â€Å"programming† and consists of three aspects: material, social, and individual. The material programming provides opportunities for â€Å"stroking† that arise through activities where social exchange must occur in order to progress to the intended goal. These activities offer a matrix for â€Å"stroking†, recognition, and other more complex forms of social intercourse(Berne E. , 1964). The social aspect of â€Å"programming† is the criteria provided by both the parents and the culture in which a child is raised. These are the cues to what types of behavior are acceptable, which are reinforced through structure and reinforcements. This guidance is provided for the individual through unspoken rules and regulations, however, eventually the individual programming will take over. Individual programming takes over and the person may choose to act against the norm- this is known as â€Å"the game†(Berne E. , 1964). This individual programming attempts to explain abnormal, dysfunctional behavior, which Berne describes as â€Å"games†(The International Transactional Analysis Association, 1999). As related to the concept of needing strokes, whether positive or negative, dysfunctional behavior is a result of attempting to get these strokes. Often times, this need for strokes tends to reinforce negative feelings and self-concepts, which in turn, tends to help hide the real thoughts and emotions of people. Thus, the negative behavior of the individual continues. Berne described this cycle as a result of â€Å"self-limiting behaviors†- these are actions that were learned during childhood that were used as a means of survival. This is what is known in Transactional Analysis as the â€Å"life script†, or the pre-conscious life plan that governs the way life is lived out (The International Transactional Analysis Association, 1999). The purpose behind Transactional Analysis is changing this â€Å"life script† through a mutual contracting for change. It acknowledges that clients have the ability to decide what they need for their lives and work in a positive manner to make the changes needed to move towards reaching these goals. Assumptions Transactional analysis is based on the assumption that individuals have the ability to become aware of decisions that govern behavior. These individuals are assumed to have the capacity to make new decisions that will alter the life course in a beneficial manner(Corey, 2008). Another core assumption of this theory is that a life position is chosen early in life, based on early experiences. Children make a precocious decision about how they are in life compared to others around them. This â€Å"life position† has four possibilities: â€Å"I’m OK- you’re OK, I’m OK- you’re not OK, I’m not OK- you’re OK, or I’m not OK- you’re not OK† (Prochaska, 2010). Berne believed that generally, all children are born with the notion that they are â€Å"OK†, it is the programming that occurs that may change how the child views themselves and the world around them. This theory also assumed that people experiencing social or emotional difficulty are intelligent and capable of understanding their stress. People are responsible for their own healing process. He also felt that all social and emotional difficulties are curable, given adequate knowledge and a proper approach. Berne demonstrated through Transactional Analysis theory the belief that anything that has learned can be relearned(Corey, 2008). There are some instances where we have not discovered how to approach specific populations of people that are diagnosed with things such as schizophrenics, alcoholism, etc. Berne felt that these populations of people were â€Å"good† and capable of leading satisfying lives that do not interfere with others. Using the foundation of theory evaluation criteria provided by Witkin and Gottschalk(1988), the first condition is that the theory should be explicitly critical; including an examination of its historical, political, and cultural implications. This theory is substantive in that it collects content based on the three ego states(Berne D. E. , 2001). Through this procedure, it provides a methodology of steps needed in therapy, information that is important to obtain, and ways to evaluate and analyze information collected. It takes into account the aspects of social constructivism, which is an attempt to develop a meaningful science of human behavior(Witkin, 1988). Social contructionism, as defined by Witkin and Gottschalk(1988), consists of assumptions based on common understandings of the world as a function of cultural and historical contexts. This understanding occurs through a process of social interaction and the understanding is based on social processes- these descriptions and explanations of social phenomena constrain certain patterns and reinforce others(Witkin, 1988). Transactional Analysis theory parallels social contructionism through the life scripting that occurs early in childhood, based on the transactions and reinforcements that occur through programming, particularly the social aspect. By utilizing the client as the resource for gaining the information, whether it is through observing interactions both verbal and nonverbal, it will provide a better comprehension of the meaning behind the client’s communication. Witkin and Gottshcalk(1988) also consider the idea the theory should recognize that humans are active agents, meaning people act according to their intentions nd can surmount obstacles and transform them. Based on this concept, Transactional Analysis fits this criteria perfectly. It is a theory based on the idea that it is essential for people to be involved in their own treatment process. Berne had an implicit viewpoint that humans understand their stress more than any other and they also realize that the change process is v ital to their happiness. Witkin and Gottschalk(1988) also evaluate theory on the aspect that it should account for the life experiences of the client. By looking at the three ego states of Transactional Analysis; the Child, the Parent, and the Adult, it takes into consideration the specific influences, both internal and external that each person has experienced in their life. This is the basis for the predicated movement towards change for the client. The social justice aspect would be present in allowing the opportunity for each individual to feel their experiences were valid, and beneficial to the therapeutic process (Witkin, 1988). Viewing this theory through another analytic framework provided by Fischer(1973), there are five areas of theories that may be considered for analysis to determine effectiveness. The structural characteristics of Transactional Analysis are proscriptive in nature, meaning there is an explanation and tools to use in therapy. Unlike Freudian concepts that are descriptive, Berne was able to create measurable terminology that was used to determine findings in a consistent manner. The measure of an effective theory, according to Fischer(1973), is that the theory is testable. Through Transactional Analysis theory, there are clearly defined terms, such as strokes (both positive and negative), ego states, and transactions. Berne gave solid, measurable definitions of these terms and provided the ability to test this theory in a scientific, measurable manner(Berne D. E. , 2001). By following the process of script analysis, Transactional Analysis provides the individual with the awareness of how they acquired their life script and allows them to see more clearly their life role. This realization assists the individual in opening up possibilities for making changes and contracting provides the roadmap. Fisher (1973) also provides criteria that the theory should be comprehensive in nature, which Transactional Analysis seems to comply. It allows the client to explore both learning externally (the Parent) and internally (the Child), with the client analyzing these interactions through an exploration of how one affects the other (the Adult). This would appear to be a useful theory, as it is provides techniques for therapeutic intervention. Transactional Analysis is able to explain normal behavior, although it is not clear on abnormal behavior such as schizophrenia or criminal behavior. It does not account for those clients that do not have a positive viewpoint or willingness to change their â€Å"life script†. When utilizing Fischer’s method of analyzing theory, one must consider the assumptions made about human nature. This theory views people in a very optimistic, positive manner. It promotes creativity, relaxation, and the ability to recognize what changes need to be made(Berne D. E. , 2001). It emphasizes a positive worker/client relationship that promotes good rapport, trust, and the willingness to create a plan for change(Clary, 1980). It appears to be in line with the core values of social work, including self-determination and respect for client rights, individualism, and dignity(NASW, 2008). This is demonstrated by allowing the client to recognize instances of how the â€Å"life script† developed and thus clients are increasing empowered to choose their ego state at any particular time(Prochaska, 2010). Transactional analysis provides the opportunity for the therapist to relate as an equal to the client. The clients are able to progress in therapy at their own pace, further demonstrating the value of self-determination. This theory encourages the volitional powers of patient right from the onset of treatment by making it a contractual arrangement(Prochaska, 2010). According to the analytical framework provided by Fischer, this would appear to be a very useful, valid theory for use in practice (Fischer, 1973). Using the theory in the social work profession Transactional Analysis still is utilized today in the field of social work. In fact, there still exists training and certification in this very area of specialization. Berne was interested in more than just the client progressing slowly, he wanted to provide a method of coping that would assist individuals on an immediate, daily basis. In general, social workers also strive for immediate relief for clients, groups, and communities. It is important to establish an immediate rapport with clients in order to make progress towards meeting goals. Transactional analysis describes this very concept through â€Å"stroking â€Å", which requires a social worker to understand both their need and ability to provide this type of reinforcement (Berne D. E. , 2001). In practice social workers must be able to model positive stroke giving as an important part of effective practice. In theory, the process of learning to give and receive strokes will help alleviate feelings of depression and loneliness and increase personal intimate relationships. Using the three identified ego states allows for the therapist to make assessments regarding the client in the areas of thinking, feeling, and learning. Berne provides four ways to identify or diagnose ego states; behavioral, social phenomenological, and historical(Berne D. E. , 2001). Behavioral diagnosis would consist of gesture, voice, and vocabulary that are typical in each ego state. A social diagnosis would consist of how people react to the client; a phenomenological diagnosis is experiencing in the present old feelings from the past, and a and historical diagnosis would be looking at the past reflected in the present. All of these consist of the process of deciding how one wants to be socially with others, social work theory and practice support methods to gain autonomy (Turner, 1986). Providing an atmosphere for change is another way in which this theory is used in social work practice. The Child ego state wants comfort and warmth, time for exploration and activity. This is provided for the client using this theory by giving them a comfortable atmosphere in which to do therapy. This helps to develop a caring position for developing the rapport needed for the client to be able to problem solve and work towards changing their behavior. To be effective, transactional analysts must be genuine in therapy, they must believe in relating as equals with clients(Prochaska, 2010). Another form of social treatment using the Transactional Analysis method for social workers is the initial use of positive stroking. In this field the recognition of asking for help is a sign that the client is trying to cope and it is an indicator of client autonomy. Therefore, it is essential in the initial stages that the practice of positive stroking occurs, this builds rapport and provides and effective, therapeutic environment(Napper, 2009). The social worker also is able to provide a provision of protection for the client, in both an individual and group therapy situation(Corey, 2008). A client is encouraged to participate in self-analysis, this type of therapy provides them with a safe, nurturing environment in which to do so. Group therapy is preferred in Transactional Analysis, in part because it allows a greater number of transactions, including more troubled transactions, than might ordinarily occur with an individual therapist relating primarily as an Adult(Prochaska, 2010). Regardless of the venue, providing clear rules about the session and what to expect will allow the client to feel safe to reveal themselves, thus allowing the opportunity for a trusting relationship with those involved in the therapeutic process. Patients are not the only potential game players in transactional analysis. Therapists using this method must be ever vigilant in enacting their own scripts at their clients’ expense(Prochaska, 2010). Self-awareness of the social work practitioner assists in eliminating this phenomena It would also be essential that the therapist seek strokes away outside of the workplace so as not to utilize the client in this manner. This is beneficial not only to the client/therapist relationship but to the basic premise behind the theory of Transactional Analysis. Major Contributions One of the major criticisms of the science or lack thereof behind psychotherapy is based on the fact that there is often no unit of measurement for study. Berne was able to create a measurable concept by defining the transaction of stroking, thus providing a measure that was able to give some credibility to this theory in the world of science. In the book Games People Play (1964 ), Berne defined transactions as a unit of social intercourse: â€Å"If two or more people encounter each other†¦sooner or later one of them will speak, or give some other indication of acknowledging the presence of the others. This is called transactional stimulus. Another person will then say or do something, which is in some way related to the stimulus, and that is called transactional response. â€Å"(Berne, 1964) Transactional Analysis is a versatile theory that can be used in group, couples, family, and individual therapy (Corey, 2008). This theory focuses on establishing intimacy and joy in interaction and communication, which is effective in creating positive outcomes for group and family members. By acknowledging ego states and the programming that has occurred, this can assist clients in becoming more self-aware and confident in their communication and interactions. It is through this realization that self-actualization can occur, thus providing a platform for success in changing behavior (Sills, 2007). Transactional analysis makes extensive use of the interpersonal interactions between therapist and client within sessions (Prochaska, 2010). This theory is still utilized currently still in therapy, there is a certification one can obtain in this theory that consists of training in the areas of psychotherapy, educational, organizational, and counseling arenas (The International Transactional Analysis Association, 1999). This movement continues today and has a worldwide list of members that both practice and belong to the International Transactional Analysis Association, thus supporting the idea that this is an effective theory that can be used in current practice. Ethical Issues/Consistency with social work values and ethics/Diverse Populations Transactional Analysis provides the foundation for self-determination (NASW, 2008). It recognizes client autonomy and the importance of allowing the client to guide their own decision making process (Corey, 2008). It embraces the ethics of preserving the value of human beings, equality (social justice), and self-responsibility(NASW, 2008). By observing the client’s interactions and behaviors (verbal and nonverbal), this honors the client as the expert and would require the therapist to have competence when working with various cultures. This would encourage and promote education on the differences of social constructionism when working with clients of diverse populations. The user-friendly nature of Transactional Analysis transcends cultural barriers, along with the educational approach to personal development (Corey, 2008). The idea of â€Å"life scripts† encompassed in this theory help to break through assumptions when it comes to our clients, whether it is with personality, culture, or other dramatic scripts that may include drug addiction or mental illness. These types of scripts, particularly those of cultural can affect whole populations in a harmful way. This violates our ethical principles of self-determination and by working through these situations using Transactional Analysis, it would serve to enhance the core values of social work. This type of theory is useful in working with women due to the use of contracts, equal relationships between client and practitioner, and empowerment of individuals (Corey, 2008). The feminist perspective is also celebrated by allowing the client to become empowered, and giving the opportunity to challenge the therapist’s ideas, allowing them to compare their reality with that of other women (Corey, 2008). Requisite skills for the practitioner Transactional Analysis would require a practitioner to have excellent observation skills and special training. The Berne Institute offers this training to those wishing to excel in the area of psychotherapy using the Transactional Analysis Techniques (The International Transactional Analysis Association, 1999). Practitioners would need to be familiar with the strengths perspective and have the ability to identify their own ego states. It would require maturity and the ability to recognize how their own external and internal experiences have affected them. By recognizing this it will allow the practitioner to remove biases and act in a professional manner when helping clients. The practitioner would need to be able to engage clients in a positive style and create rapport through the stroking method as proscribed through this theory (Berne D. E. , 2001). Strengths/Weaknesses of the theory Noted strengths of this theory are that it is positively focused and client centered. The client leads the sessions, and the identification of the ego states allows insight into the coping power of clients (Berne D. E. , 2001). Transactional analysis is a contractual and decisional model for change on the part of the client. It connects that mind and body, moving the transactional analysts to take a more holistic approach. These contracts may lead to new behaviors and give the client a sense of control. Therapy interventions are more likely to succeed and produce enduring change when involving the emotional and behavioral approaches (Corey, 2008). This theory would appear to be flexible and its concepts easily applied to individual, couples, families, groups, and community interventions. Also noted by Corey (2008) is that the concepts in this theory are congruent with a gender-sensitive approach to group work. Many clients are often unaware of how gender plays a role in their lives, this theory applied is helpful in realizing the role of importance it has and the effect is has on the client. It is often used in evaluating organizations, thus proving that it is a versatile theory with the ability to go from the micro to the macro in application (Clary, 1980). The emerging conclusions are that Transactional Analysis with adults has been proven more effective than no treatment, it roduces outcomes at best comparable to other forms of insight-oriented psychotherapy (Prochaska, 2010). Some notable limitations to the approach are that it has not been adequately subjected to empirical validation (Corey, 2008). Some of Berne’s concepts were stated in a manner that it would be impossible to design a research study to test them. Although there are measurable items in place (i. e. contract builds and supports accountability), the main determinate of success is based on feeling and observations (Corey, 2008). There is also the danger of losing the client to the jargon or structure of the theory- this structure can be used to avoid person-to-person interactions and focus on labeling ego states. Clients may be replacing old processes with new terms, and in doing so, preventing themselves from reaching self-actualization (Corey, 2008). Other Limitations with regards to Transactional Analysis are not openly apparent, with perhaps the exception of the cognitive aspects of reviewing the ego states (Berne D. E. , 2001). If a client is not mentally capable of identifying situations of learning and past experiences, or if they are limited in their capabilities for emotion, this may inhibit the effectiveness of this theory. Perhaps there may be a flaw in thinking that we can experience the past as it actually occurred, when in fact we are in the present. There needs to be some consideration as to how the present influences our thinking and assumptions. Based on where we are today, our morals, values, and experiences, it would be difficult not to be biased in some way when discussing our Child/Parent experiences and filtering it through the Adult ego state. Overall, the optimistic quality of this therapy seems to be a positive indicator, along with a positive client/therapist relationship that is encouraged by stroking and identifying the ego states essential to creating a contract for success.. References Berne, D. E. (2001 Feb). Transactional Analysis- As Originated by Dr. Eric Berne. Retrieved 2010 10-March from from Detailed History and Description of Transactional Analysis: www. ericberne. com/transactional_analysis_description. htm Berne, E. (1964). Games People Play- Basic Handbook of Transactional Analysis . New York, NY: Ballantine Books. Clary, T. C. (1980). Transactional Analysis. Training and Development Journal , 48-54. Corey, G. (2008). Theory and practice of group counseling. 7th Ed. Belmont, CA: Brooks/Cole. Eagly, A. H. -S. (2003). Tranformational, Transactional, and Laissez-Faire Leadership Styles: A Meta- Analysis Comparing Women and Men. Pscyhogical Bulletin , 129 (4), 569-591. Fischer, J. (1973). A Framework for the Anlaysis and Comparison of Clinical Theories of Induced Change. In J. Fisher, Interpersonal Helping (pp. 110-130). Springfield, IL: Charles C. Thomas. Napper, R. (2009). Positive Psychology and Transactional Analysis. Transactional Analysis Journal , 39, 61-75. National Association of Social Workers (2008). Code of Ethics. Retrieved 2010, 4 May from National Association of Social Workers. http://www. socialworkers. org/pubs/Code/code. asp Nichols, M. P. (2008). Family Therapy Concepts and Methods (Eighth Edition ed. ). Boston, MA: Allyn and Bacon, Inc. Prochaska, J. O. (2010). Systems of Psychotherapy: A Transtheoretical Analysis (7th Edition ed. ). Belmont, CA: Brooks/Cole. Sills, C. (2007). Transactional Analysis- a relational psychotherapy. Therapy Today , 18 (1), 15-17. The International Transactional Analysis Association. 1999). Retrieved 2010 10-March from Key Ideas in Transactional Analysis: www. itaa-net. org/ta/CoreConcepts/index. htm Tudor, K. (2009). In the Manner of: Transactional Analysis Teaching of Transactional Analysis. Transactional Analysis Journal , 39 (4), 276-292. Turner, F. J. (Ed. ). (1986). Social Work Treatment: Interlocking Theorectical Approaches. New York, NY: The Free Press. Walsh, J. (2006). Theories for Direct Social Work Practice (2nd Edition ed. ). Belmont , CA: Wadsworth Cengage Learning. Witkin, S. . (1988). Alternative criteria for theory evaluation. Social Service Review , 62, 211-224.

Strategic Management

Strategic Management Introduction The business environment has in the recent past been experiencing tremendous growth and development. The growth in technology and globalization has significantly impacted on the business environment through increased global activity. These developments have opened up new opportunities and means of production for the business society thus leading to success.Advertising We will write a custom essay sample on Strategic Management specifically for you for only $16.05 $11/page Learn More Nevertheless, the increased global activity as well as the technological innovations have not come singly but have rather raised new challenges for business organizations. The issues of competition, environmental management, and sustainability have emerged thus putting unprecedented pressure on the business community. With this in mind, there has been every need for business organization to identify and develop strategies so as to ensure business success and sustaina bility. The automobile industry has not been exempted whereby the levels of competition have multiplied over the years. The issues of sustainability and efficiency in the use of petroleum oil as the sole source of power have also risen thus calling for adoption of new technologies. Other issues emerging in the automobile industry include the ever rising customer demands on innovative, luxuries and distinctive products. These issues have put undue pressure on the various business organizations operating in the industry thus calling for more efficient and sustainable strategies. BMW which is a key player in the automobile industry has been demonstrating success over the last century. In this essay, key strategic issues in BMW will be reviewed and appropriate recommendations made to enhance the success and sustainability of BMW. Background information of BMW Bayerische Motoren Werke (BMW) is a German Automobile, engine and motorcycle manufacturing company which was founded back in 1917 . The company has its headquarters in Munich, Bavaria, Germany and also owns and produces the mini marquee. The massive production and success of the company has been acknowledged across the globe with a production record of 1,481,253 automobiles and 112,271 motorcycles in 2010. The strong brand name and capital potential of the company is the core elements of the company’s success and popularity across the globe. BMW primarily focuses on the premium segments of the global motorcycle and passage car market (Hill 2008; Martin 2010). The business operations of BMW are diverse with key concern on automobile and motorcycles as well as the provision of information technology services. A point worth of consideration is that BMW markets its products through various channels including company-owned showrooms, subsidiaries, independent dealers and importers. TAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More he production activities of BMW are undertaken across 23 production and assembly plants in 13 countries, whereby it sells its products in over 140 countries worldwide. The massive research and development operations of the company have been of great concern whereby it has been able to adopt the recent technologies in automobile production thus leading to product and service differentiation (Hitt et al. 2009). SWOT Analysis BMW has reported commendable performance and success in the automobile industry for a couple of decades. Being the leading luxury car manufacturer across the globe, the company has been able to position itself among the consumers. The strong luxury car brands owned by BMW, Roll-Royce and Mini have enabled the company to attract and retain a wide population of customers. The competitiveness of the company has been felt across the automobile industry based on the strong brand names and market share commanded by the company. The company has also been under due pressure due to the ever increasing steel prices, competition and need for better technologies (Gerry et al. 2008). Table 1. SWOT Analysis. Strengths Weakness Strong brand image Diversified operations Strong financial performance Efficient and extensive production and distribution network Strong focus on R D Weak performance in Germany Weak turnover ratios Heavy Debt which limits growth prospectus Unfunded pension obligations Opportunities Threats Emerging markets Increasing demand for hybrid vehicles Increasing demand for dual fuel vehicles Growing motorcycles market Strategic alliance with PSA Peugeot Citroen Rising costs of raw materials ELV directive Stringent emission standards Global economic slowdown and particularly in Europe and US Foreign currency risk Increased competition in global automotive market Strengths Strong brand image The company is globally recognized due to its strong brand image. Being the leading luxury car manufacturer, BMW has been able to secure a suitable position among the 10 largest car manufacturers across the globe. The key brands of the company including BMW, Rolls-Royce and Mini have been able to adequately position the company above its competitors. These are among the three strongest premium brands in the car industry thus making the company one of the most recognized far above its competitors (Ranchhod and Gurau 2007). Diversified operations BMW is among the leading diversified companies in terms of geographical operations and market ends it serves. The operations of the company are currently in over 140 countries thus enhancing its global presence. The key geographic regions of the company including, America, Asia, Africa, Oceania and Europe have been able to facilitate the success of the company. The diversified business operations in the automobiles, financial services, motorcycles and information technology services have also yielded great success for the company (RanChhod et al 2004). Advertising We will write a custom essay sample on Strategic Management specifically for you for only $16.05 $11/page Learn More Strong financial performance In the recent years, BMW has shown up its strong financial performance through its consistently increasing revenues. For instance, by December 2007, BMW was able to record revenues of $76,786.1 million which was an increase of 14.3% over the year 2006. The commendable financial performance of the company can be attributed to the consistence increase in all businesses of the company. Despite the impacts of the global financial down turn of 2007/2008, the company has been able to sail through the challenges thus reinforcing investors’ confidence (Martin 2010). Weaknesses Weak performance in Germany Despite that Germany is a huge market for BMW; the company has been reporting declining sales volumes since 2005 in Germany. There has been an alarming negative sales growth of motorcycles in Germany ov er the last couples of years. This phenomenon calls for alarm concerning the success and sustainability of the BMW’s Germany market (Martin 2010). Weak turnover ratios The turnover ratios of BMW are not appealing thus raising questions on its financial stability. In comparison with its competitors, BMW has weaker turnover ratios. For instance, the asset turnover ratio was at 0.7 in 2007. This is low in comparison with other companies like Honda with 1.0 and Volkswagen at 0.8. This weak turnover ratios demonstrates the inability of the company’s management to deploy assets profitability which can in this case affect the company’s top line growth (Martin 2010). Opportunities Emerging markets Emerging markets across the globe are great opportunities for the success and sustainability of BMW. The massive economic growth and development in China and India is a great avenue to steer the much needed growth in BMW. India and China are potential global markets which will definitely drive global demand. The cheap production costs and high technological know how in China and India will enhance fast growth of BMW through mass production of quality and cheap vehicles (RanChhod et al. 2004). Increasing demand for hybrid vehicles Over the recent past, the global population has demonstrated a sharp turn into the demand for hybrid electric vehicles. Influenced by the need for environmental sustainability as well as the rising petroleum fuel costs, the world population is seeking alternative vehicles. Global estimates show that over 4.5 million units of hybrid electric vehicles will be demanded by the year 2013. This can be attributed to the rising energy costs as well as increased emissions regulations. BMW is hereby keen to capitalize on the increased demand thus enhancing its success. The technological potential of the company as well as the active hybrid drive concept will enable the company to demonstrate leadership in the hybrid electric vehicle marke t (Hill 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Increasing demand for dual fuel vehicles Like the demand for hybrid electric vehicles, the demand for dual fuel vehicles is in a constant increase. BMW is well placed in capitalizing on this new market due to its technological capacity as well capital potential (Hill 2008). Threats Rising raw materials prices The success and sustainability of BMW is at jeopardy due to the numerous threats surrounding its operations. The rising prices of aluminum and steel which are the primary raw materials for vehicle production is threatening the success of the company. The ever increasing raw material prices is in turn raising the production costs which limits profit margins as well as limiting affordability of the vehicles since excessive burden is passed to the customers (Martin 2010). Economic slowdown in Europe and US The global economic slowdown in 2008 has adversely affected the US and European markets. The decline in the GDP of these two giants is posing a great threat not only for BMW but the entire business sector. It is worth noting that the unhealthy economic growth of Europe and US has great impacts on the performance of BMW since demand for vehicles is significantly declining (Copper 2008). Stringent emission standards The stringent emission standards established in the automobile industry has unprecedented repercussions on the automobile industry whereby BMW is not exempted. Based on the new directives on emission standard, BMW and other automobile manufacturers will be held responsible for emission performance of the vehicles. These restrictions will not only attract financial losses but also tarnish the reputations of the company’s thus leading to loss of business (Martin 2010). Strategic options for BMW In light with the discussion and analysis on the current situation of BMW, it has been evident that the company is leading success in the automobile industry. The company is well endowed with modern technology in hybrid electric vehicles and has also abundant financial resources as well as human capital. Nevertheless, the company is facing numerous weaknesses and threats which jeopardize its future prospects. In response to these weaknesses and threats, the following strategic options should be considered (Hejiden 2006). Diversification strategy The diversification strategy is one of the most appropriate move for BMW in attaining its growth and sustainability prospects. Market diversification is very appropriate for businesses in competitive industries in the sense that it helps in spreading risks as well as enhancing growth prospects (Kaynak 2003). In order to gain success and sustainability in the automobile industry, BMW should continue with its diversification operations in new markets. Due to the concentration of the European and US markets, BMW should seek new markets. China and India are in this case potential and unexploited markets which BMW should adopt. Since most markets of Europe and America are established and movi ng to age due to the strong brand loyalty, BMW should move to new markets. In order to ensure smooth change and transition to new markets, BMW should put the market diversification strategy into action (Paley 2006). By adopting this strategy, the company will be in a position to consolidate its customer base thus increasing sales and ultimately boosting its profitability. Cost leadership the pricing strategy Despite that BMW focuses on manufacture of luxurious cars, its prices are extremely high thus making them unaffordable to many people. In order to enhance its market performance, the company should resolve to adopt the cost leadership strategy (Steinmann Schreyogg 2005). This can be attained by streamlining all operational activities by cutting down costs. This can be attained through outsourcing of production activities, use of latest technologies in production as well as retrenchment of excess personnel. By doing this, the company will be able to minimize the operational cos ts thus widening the profit margins (Bradley 2005). This will also have significant effects on pricing whereby the company will be in a position to lower prices. As a result of this approach, more customers will find the products affordable thus enhancing sales and profits. Product differentiation In this era of global competition in the automobile industry, BMW can attain success by adopting product differentiation strategy. Consumers across the globe are looking forward to see high tech products to satisfy their needs (Porter 1985). This scenario can not be exempted from the automobile industry whereby manufacturers can differentiate their products by incorporating latest technologies and innovations in automotive production (Pettigrew, Thomas and Whittington 2002). Consumers each day are looking for new and more innovation and technological features to be built in their cars (Muller Lecher 2005). This scenario puts undue pressure for BMW to come up with innovative features. This will help in differentiating its products above those of competitors thus gaining brand loyalty. Research and development is the most appropriate strategy for BMW to attain product differentiation (Palmer and Hardy 2000). It is worth noting that by considering the product differentiation strategy, BMW will be able to establish superior and appealing products (Mintzberg et al. 2005). Technology leadership Being in a competitive industry, BMW has every obligation to demonstrate efficiency and sustainability in its operations. In regard to this perspective, the company can attain success by investing massively on technology and innovations. For instance, the increasing demand for hybrid electric cars puts the company pressure to embark on new technologies (Barney and Hesterly 2009). In this case, BMW should be vigorous in research and developing new technologies to facilitate smooth transition to the new vehicle models. BMW should consider various approaches for enhancing its products by adopting the concepts of active hybrid program, intelligent energy, and innovative technologies like iDrive. By adopting these strategies, BMW will be in a position to position itself above its competitors. On the other hand, the company should also focus on innovative features on its services (Besanko et al. 2004). For instance, driver-focus services and reinforce mobile service should be researched on and fitted in the vehicles. In regards to hybrid electric vehicles, BMW should be in the forefront in ensuring technology leadership. For instance, the company should put into practice the hybrid dive concept together with other innovative strategies (Clegg et al. 2005). By so doing, BMW will be able to position itself above competitors hence enhancing success. Customer relationship management Customer relationship is an aspect of key concern in the contemporary business platform. BMW should hereby be efficient establishing effective strategies and structures for customer relatio nship management (Thomas 2007). One of the main approaches in customer relationship management is establishment of a customer care department. This will facilitate communication and interaction between the company and the clients. Customer care services will help in collecting customer feedbacks which helps in ensuring customer satisfaction (Ferrell and Hartline 2010). Market research and analysis should also be considered which will in this case help in enhancing product design to match customer taste and preferences (Timmers 2008; Sadler Craig 2003). Conclusion and Recommendations Based on the above discussion and analysis of the current situation of BMW it is evident that the company is potential of sustaining its success. The SWOT analysis of the company has placed BMW far above its competitors due to its strong financial, technological and human resource potential. In order to attain continued success and sustainability in the automobile industry, BMW should adopt the above st ated strategic options. The key strategies including technological leadership, cost leadership, pricing strategy, market diversification, product differentiation, and customer relationship management should be put in pace. By considering the above discussed strategic options, BMW will be able to realize its growth and profit maximization objectives. References Barney, J. B., and Hesterly, W S 2009, Strategic Management and Competive Advantage:  Concepts and Cases, Prentice Hall, New York. Besanko, D. et al 2004, The Economics of Strategy, John Wiley Sons, New York. Bradley, F. 2005, International Marketing Strategy, Pearson Education Ltd, New York. Clegg, S. et al 2005, Managing and Organizations, Sage, London. Copper, I. 2008, â€Å"America in recession†, Wealthy daily. Web. Ferrell, O. and Hartline, M. 2010, Marketing Strategy, South-West College Publishers, New York. Gerry, J. et al 2008, Exploring Corporate Strategy, Pearson Education, New York. Hejiden, K. 2006, Scena rio: The art of Strategic conversation. International studies of  management and Organization, Wiley Sons Press, New York. Hill, T. 2008, â€Å"The new change in automobile industry,† The Washington, vol. 2 no. 3, pp. 30-35. Hitt, M. et al 2009, Strategic Management: Competitiveness and Globalization: cases, Routledge, London. Kaynak, E. 2003, The Global Business: Four Key Marketing Strategies, Routledge, New York. Martin, T. 2010, Strategic Management, Prentice Hall, New York. Mintzberg, et al 2005, Strategic Safari-A Guided Tour through the Wilds of Strategic  Management, Free Press, New York. Muller, S Lecher, T 2005, Strategic Management, Routledge, London. Paley, N. 2006, The Manger’s Guide to Competitive Marketing Strategies, Thorogood, London. Palmer, I. and Hardy, C 2000, Thinking about Management, Sage, London. Pettigrew, T. and Whittington, T. 2002, Handbook of Strategy and Management, Sage, London. Porter, M. 1985, Competitive Advantage: Creating and S ustaining Superior Performance, Free Press, New York. Ranchhod, A. and Gurau, C. 2007, Marketing Strategies: A Contemporary Approach, Prentice Hall, London. RanChhod, A. et al 2004, Marketing Strategies: A Twenty-First Century Approach, Prentice Hall, London. Sadler, P. Craig, J. 2003, Strategic Management, Kogan Page, London. Steinmann, T. Schreyogg, T. 2005, Management, McGraw Hill, London. Thomas, H. 2007, â€Å"An analysis of the environmental and competitive dynamics of management Education,† Journal of Management Development, Vol. 26 no. 1, pp. 9-21. Timmers, P. 2008, â€Å"Creation of value chains,† Electronic Commerce, Vol. 1 no. 1, pp. 182-193.

One Freelance Writers Surprising Strategy for a Revved-Up Career

One Freelance Writers Surprising Strategy for a Revved-Up Career If you want to start a career as a freelance writer, you have two options: You can quit your day job, dedicating yourself to writing full time. Or you can build your portfolio slowly, while keeping that office job. Or so I thought. It didn’t occur to me there was a third option, until I failed to make either of those options work for me. Here’s how I found the perfect solution through trial and error: Freelancing on the Side I had an office job when I decided I wanted to be a writer. So I first tried freelancing on the side. Unfortunately, my job required me to work (and commute) six days a week. I was left with little time and energy to learn about freelance writing and marketing, much less time for actually sitting down to write. It didn’t help matters that I didn’t like my job. So I quit. Freelancing Full-Time Feeling euphoric, I started writing full-time. But soon, I was lost in all the stuff I had to do and learn. When my initial queries failed me, I started applying to job ads and trying out content mills. The highest- paying job I landed was $35 for a long travel article. I was starting to panic as my savings melted away. Soon, I was producing a lot of articles for low pay. I wasn’t happy, and I wasn’t exactly making a living. Freelancing with a Twist After months of hard work and no tangible results, it hit me. I didn’t have to choose between a full-time job (which left me with little time, energy and motivation) and full-time freelance writing (where I was under constant pressure to make money quickly). I could take a flexible, part- time job I would enjoy to pay the bills. So I started teaching English as a second language. This part-time job brought me more than just a regular paycheck. Benefits of my Part-Time Job Happiness: I make money doing something I love, so I no longer have to take unsatisfactory writing assignments to make ends meet.   Ã‚  Ã‚   Time: I only teach 14-18 hours a week. Not only do I have enough time for all my writing-related activities, I am also able to have a busy social life.   Ã‚  Ã‚   Peace of mind: A regular paycheck motivates me to research markets more thoroughly, craft professional queries and send them to my dream publications.   Ã‚  Ã‚   Inspiration: As I meet so many diverse people through my teaching, I’m not stuck for story ideas.   Ã‚  Ã‚   Exercise: I live in a big city, and the commute on my part-time job is far less than I had with my full-time job. That leaves me with time to hit the pool.   Ã‚  Ã‚   Broader network: Because I meet new people, the potential for new gigs increases. I also gain more readers for my blogs.   Ã‚  Ã‚   Better time management skills: I have a tighter schedule than when I freelanced full time, but a lot more time than I had with my office job. I manage my time better because time isn’t spent working at a job I hate, or worrying about the bills. These benefits enabled me to finally put a red velvet rope around my work I am happier, I make more money freelancing and I feel more confident pitching to the publications I’ve been following, such as Freelance Switch and FundsforWriters. What’s the right balance for your writing career?

Ontology, epistemology and methodology in information system Article

Ontology, epistemology and methodology in information system researches - Article Example 93), ontology was considered to be the â€Å"study of the categories of things that exist or may exist in some domain.† Moreover, he states that the product of an ontology is a â€Å"catalog of the types of things that are assumed to exist in a domain of interest D from the perspective of a person who uses a language L for the purpose of talking about D.† He adds that predicates, word senses, or concept and relation types of the language L are represented by the different types in the ontology in cases when these are used to provide a discussion of the topics in the domain D (Sowa, 1993). Viinikkala (2003) defined ontology as an aged branch of philosophy, the purpose of which is to establish the truth about reality by answering the persistent inquiry of what exists. Furthermore, she shares Sowa’s goal of ontology which is to provide an â€Å"objective description of reality and any domain of objects† (Viinikkala, 2003, p. 3). Table 1. Common elements in th e philosophical definition of ontology Gruber Sowa Viinikkala What is ontology? explicit specification of a conceptualization study of the categories of things that exist or may exist in some domain branch of philosophy that establishes truth about reality Goal provide specification for a representation of a world catalog of the types of things that are assumed to exist in a domain of interest provide an objective description of reality and any domain of objects 2.1.1 Objectivity philosophy In a philosophical sense, objectivity is believing in an issue on the basis of what can be said in favor of, and against, its truth, without putting any bearing on whether one would prefer to believe the truth or not (Yandell, 1999, p. 15). Objectivity does not require for one to have any amount of feeling for the belief to be true... This paper states that the increasing interest in the subject of ontology, epistemology, and methodology in information system researches is brought about by their extensive applicability in the domains of information systems analysis and design (ISAD). As information systems are practically representations of real-world phenomena and scenarios, it is considered an important thrust to accurately and appropriately identify the entities that need to be represented and, essentially, how these should be represented. Because of the extensive applicability of ontology and, consequently, those of epistemology and methodology, it would serve the field well if these concepts and other constructs pertaining to them are properly defined. Since different sources may provide a variety of different definitions for these terms, it will be wise to draw out the commonalities from these definitions. Moreover, it is wise to note that the definitions for these concepts are presented differently on a phi losophical level, as compared with those on a technical or practical level. These differences should be noted as well in order to better unify these philosophical and practical meanings. The concepts of ontology, epistemology, and methodology are gaining extensive applicability in the information systems. While there are, to an extent, some similarities between the definitions of these concepts in a philosophical sense and when used in information system, a closer look at how these concepts are applied in the information system reveals certain significant differences.

Violent Media Content Assignment Example | Topics and Well Written Essays - 500 words

Violent Media Content - Assignment Example This kind of violence provokes emotions that could lead to aggression. The first scene under description concerns where â€Å"Tom makes a dangerous deal†. It takes place at an unoccupied house. Elias, who is the leader of three criminals, wants to know where Red is and they are using Tom who is the husband to Elizabeth Keen. To their surprise, they find out that she is an FBI agent who complicates things as Elias and his crew doesn’t want the FBI involved in their search. Tom, in turn, voluntarily offers to help them and in turn his partner is killed so as not to leak out that Tom had made a dangerous deal. Tom portrays the character of a traitor where he voluntarily decides to help Elias and his crew to get Mr. Red. He ignores that his wife Liz is always near Mr. Red thus endangering her too. All this transpire amid a lot of violence, threats and vulgar language. On the second encounter in the episode â€Å"Red Buries the Lead†, Mr. Demarcus hires Mr. Verger to kill Red at an abandoned house so as to take the full deal on investment with the Indonesian government to contract their company to run the port of Tranquillo. Mr. Verger turns out to mislead Demarcus. Here, Red tells his life story of how he worked at a carpet shop through the summer and in turn one day his boss gave him a forty dollar bonus which he considered the most valuable money he ever made, the most priceless and says â€Å"value loyalty above all other things† . He tells Mr. Damarcus that the former deputy minister died when his arrangements to secure a donors heart did not go as planned but he says that the new deputy minister views things his way. He picks the gun and shoots Mr. Darmacus in the chest. Mr. Red is a corrupt, selfish and heartless man and he finds pleasure in the former minister’s death so as to get what he wants. In view of this, the mo ral lesson learned is to embrace royalty wisely, not necessarily in the wrongdoing but also in the right. There are

WSH Management System with Legal Compliance

WSH Management System with Legal Compliance Coordinate WSH Management System with Legal Compliance Background of My organization GREATLAND(S)ENGINEERING PTE,LTD. COMPANY PROFILE GREATLAND(S)ENGINEERING PTE, LTD work with main-con SK Engineering construction In the Company was prequalified by the Land Transport Authority (LTA) of Singapore to undertake all major mass transit rail (MRT) system developments with undisclosed contract value. Within half a year, the Company has been awarded MRT contracts with total value exceeding 350Million Singapore Dollars by LTA. The company is also currently in the stage of participating in new and coming tenders for MRT projects East-West cable tunnel by LTA in Singapore. We boast a tradition of integrated project Company and technical expertise in the railway construction industry. Our unique blend of corporate culture, sound business strategies, experience, strong financial status and advance technology contributes to excellent results and the dynamism of the Company. Confidently offers the most cost-effective and efficient integral design and construction solutions to all our customers. Project name: East-West cable tunnel and project value 350 million dollars. Starting on December 2012 and complition on dec 2016. 1) Explain the WSH roles, responsibilities and authorities for any four (4) of employees that should be defined in the WSH Management System. (i) Project Manager/Senior Deputy Project Manager To Chair the Project Safety, Health and Environment (SHE) committee To lead, execute and implement the SHEMS (SHE Management System) To implement Company’s corporate safety programs and procedures To ensure the provision of safe and healthy working environment for all staff To ensure that all statutory requirement, codes of practice and company’s safety rules and regulations are complied with To oversee performance of sub-contractors and ensure that they comply with legal requirements and safety standards To review safety issues and recommendations for improvement on safety To develop and maintain close liaison and regular communication with relevant statutory authorities To conduct regular inspection and audit on the safety provisions on site To establish and maintain a positive safety climate on the project site To ensure the WSH Committee carries out investigations recommendations for any incident, accident, near miss or dangerous occurrence that such actions are recorded (ii) WSH Officer Assist in the implementation of the site’s workplace safety and health environmental programmes Assist in identifying and assessing any foreseeable risk arising from the workplace or work processes therein To recommend reasonably practicable measures to eliminate, minimize or control any foreseeable risk to any person who is at work in the workplace or may be affected by other work processes in the workplace Assist to implement the approved Safe Work Method Statement and Risk Assessment Exercise general supervision and inspection of the observance of the provisions of the WSH Act and any regulations made thereafter Advise site management on legal environment, health and safety requirement and company safety procedures To monitor performance of sub-contractors ensure their compliance with legal requirements safety standards To update management on new changes in legal requirements relating to workplace safety and health Organise safety programme and activities to promote safe conduct of workers To investigate all incidents/accidents or dangerous occurrences recommend means to prevent recurrences Report and liaise with the management, relevant authorities on inspection, audit and other safety, health and environment issues Serve as the secretary in the site WSH committee (iii) WSH Coordinator/WSH supervisors Conduct daily inspection and act on unsafe acts and conditions Train and monitor workers safe work practices Maintain and monitor safety records and checklist To assist in the investigation of accidents/incident/dangerous occurrences recommend remedial actions, if necessary To liaise with authorities subcontractors on WSH matters Assist in identifying any unsafe condition / unsafe act recommend / implement reasonable practicable measures to correct the situation Monitor the conduct of daily toolbox meetings and Job Safety Analysis briefings Act as assistant secretary of the site WSH committee (iv) Engineers To be in-charge of overall structural work and inspection To comply with all legal safety requirements and company safe work procedures To conduct regular inspection and audits on the safety provisions on site Supervise and ensure subcontractors comply with legal safety requirements and safety standards Ensure that the approved Safe Work Method Statement and Risk Assessment are implemented by subcontractors and all employees. To participate in safety talks, toolbox meetings and briefings To report any incidents, assist in investigation. Rectify unsafe conditions and correct unsafe act promptly on site. Attend safety meetings to contribute to a safe working environment 2) Identify at least three (3) stakeholders relevant to the chosen work and explain how the WSH roles, responsibility and authorities would be communicated to the stakeholders. 3) Describe three WSH management system in used in workplace and explain any five (5)elemaents of theWSH management system in detail and how your organization implement it. Safety training – it is necessary to equip workers at all level with knowledge, skills and attitude so that they can perform their job in a safely manner. Its is also necessary to establish procedures to identify traning needs and provide adequate safety training to all levels. Records of training should also be documented and maintained at all times. In- house safety rules and regulations – it needs to be established and enforced to ensure all working personnel know their roles and responsibilities in safety that they need to comply e.g. proper use of PPE, operation and maintenance of machinery and equipment, proper handling and storage of hazardous materials and reporting of hazards and incident. Incident investigation and analysis – it is to establish the cause of incidents and to prevent recurrence of the incidents. Procedures to identify, record, investigate and analyse incidents should be established and maintained so that corrective actions can be implemented to prevent recurrence of incidents. Five (5) Elements of theWSH management system Risk Assessment /Hazards analysis Safe work practices Safety promotion Safety inspctions Emergency preparedness 4) Identify resources required for the implementation of WSH management. Resources required for implementation of WSH management may include; Human resources (manpower) Financial resources Equipment and tools allocation Space allocation Specialised skills Scheduling of implementation 5) By means of a flow chat, explain how You coordinate and document a management review on WSH Management System and illustrate types of record to be documented for Management review Management meeting – during the meeting, all the relevant stakeholders will be issued a copy of the WSH management system for review. Pre start meeting – during the pre start meeting, the WSH personnal would present the slides on the respective elements of the WSH Management System to all the stakeholders involved. Safety induction course – during the SIC, all stakeholders would be briefed on the implementation of the WSH Management System on site. Toolbox Meeting Record: 6) Prepare all legal register for your workplace 7) Explain how your workplace procedure for checking organizational compliance with applicable WSH legal and other requirement. Organization should document and maintain records of safety training provided for all working personnel in the organisation. Training records may include; Personnel who are provided with training. These include employees as well as sub – contractor’s employees. Duration of training Schedule of training including date and time of training, topics, trainers and details of assessments. Sequence of training includes the order in which training content, activities and how assessment is conducted. Type of training include skills based, knowledge based and target of training whether for workers, supervisor or managers. Trainer’s particulars including their competency and experience in the training topics 8) List of Communication channels at your workplace to reach out to Stakeholders Communication channels Toolbox meeting WSH committee meeting Work progress meeting Management meeting Technical meeting WSH training WSH Inspection Repots Feedback Email Safety poster Newsletters Phone calls 9) Explain how you Coordinate compliance audit for your workplace Arranging the schedule e.g. date of audit, duration of audit, start time of the audit, plant to conduct the audit and scope of the audit. Engaging a competent auditor e.g consultant or Auditing Agencies. Conducting the meeting e.g. opening the meeting, discuss the audit programme with the introduction of auditor and auditees, familiarisation tour at the site process and site utilization plan, verification of effective implementation SHMS involving reviewing of documents, procedures and records, interviewing of personnel and phyisical inspection, evaluation of audits findings and exit the meeting.

Fasting Feasting Essay

This article attempts a cultural study offood and eating habits in Anita Desai’s Booker Prize short-listed novel, Fasting, Feasting. It shows how the ingestion offood affects acculturation process both in India and America in a multicultural context. Considering Foucault’s view that discourse is involved in the exertion of power, some of the discourses from the novel are scrutinised to reveal an oppressive power structure. Interestingly enough, the power structure of the novel revolves around a gastronomical centre; and parents through repressive familial norms exert power. The linguistic strategies, such as repetition and interruption, used to assert power are analysed by examining appropriate instances from the novel. Further, it shows how the novelist, through a transcultural bundle of representative characters as MamaPapa, Uma, Arun, the Pattons, Melanie, and Rod, assesses the cross-cultural culinary habits, divergences, and subversions involved. However, it concludes with the observation that taking the novel as a dichotomous study of two cultures, the one Indian, on account of its spiritual dimension representing ‘fasting’, and the other, American due to its plenty signifying ‘feasting,’ would result in a myopic reading. Whereas, the real charm of the novel lies in the flux shown between fasting and feasting – a digesting of the best of both the cultures. † †¦ the very essence of Indian culture is that we possess a mixed tradition, a melange of elements as disparate as ancient Mughal and contemporary Cocacola American† (Salman Rushdie) â€Å"From food, from food creatures, all creatures come to be. Gorging, disgorging, being come to be. † (Taittriya Upanishad) In the Indian cultural scenario, there has been a great outcry about the safeguarding and perpetuation of ‘ the Indianness. This implies, apart from * Dr. T. Ravichandran is a Assistant Professor in English, Department of Humanities & Social Sciences, lIT Kanpur, India. LUCKNOW JOURNAL OF HUMANITIES: VOL. 1, NO. 1, JAN-JUN 2004 Downloaded From IP – 109. 161. 128. 204 on dated 23-Jan-2012 Members Copy, Not for Commercial Sale www. IndianJournals. com 22 T. Ravichandran Downloaded From IP – 109. 161. 128. national identity, a culture characteristic of the country and its inhabitants in terms of originality, purity, sanctity, and exclusivity. However, in a decolonised land that lost much of its’ originality’ and’exclusivity’ in cultural conflicts, negotiations and transculturation processes besides gulping down some novelty from the colonisers and other foreign migrants, debating on a monistic culture is inappropriate.